There’s nothing I find more delight in than discovering a vintage photo with Seaman Schepps jewelry. I often find myself trolling through old magazine archives and society photos, hoping to catch a glimpse of an iconic Schepps jewel. Luck was on my side today… Here a stunning shot of a model wearing our large and medium Link Bracelets, as photographed by John Rawlings–influential Vogue photographer of the 40s.
For each finished image in the catalog, we sometimes have to take hundreds of shots before we get the right one. For this particular series, a total of 398 shots were taken! It’s nice to go back now and look through the ones that didn’t make the cut. There are so many good ones… the editing process is brutal!
I don’t want to let the cat out of the bag too early but I just can’t help myself…. For the Seaman Schepps Spring/Summer 2011 catalog, we wanted to draw upon the heritage and the history of Schepps by playing with the concept of an imaginary sketch or inspiration book that belonged to Mr. Schepps… to tell a story about the jewelry and what might have inspired Mr. Schepps to create such fabulous pieces. Sneak Preview: here’s a shot of me setting up one of the pages with our classic mixed wood Link Bracelet…. That’s the dapper Seaman Schepps in the photo. The manila envelope is an authentic vintage artifact from 1941. Nellie Schepps was of course Mrs. Seaman Schepps!
The first time I realized the lovely Amanda Brooks, now the newly minted Fashion Director at Barney’s New York, was a fan of Seaman Schepps was when I read an interview with her in the newspaper in 2010, where she claimed,
My most treasured piece of jewelry is a wood and gold link bracelet from Seaman Schepps. It was a present from my husband when our son was born. My grandmother was a collector of Seaman Schepps jewelry, and then my mother became a fan and was given pieces on special occasions by my stepfather.
She had just published a new book called I Heart Your Style, in which she dishes on the finer points of style and fashion. I ran out to the nearest Barnes & Noble and bought the book. To my pleasant surprise, she mentions Seaman Schepps several times, even to say that our coffee table book was one of her favorite fashion inspiration books! (See below…)
Even with a few photo shoots under my belt, it never fails to amaze me how the best shots sometimes come from unexpected moments. For the Fall 2010 catalogue, I knew I wanted to feature one of our classic designs–the Multi-colored semiprecious stone link bracelets, and I wanted to put a cool, fresh spin on it. So I styled it with an easy Halston knit dress and cream cashmere sweater…
Whilst the shots were quite pretty, something just wasn’t quite working for me. They were almost a little bit boring! I looked at the rack full of clothes I had pulled for the shoot, and didn’t see anything that clicked… until I saw my own distressed black leather motorcycle jacket (from designer Current/Elliot) hanging off a chair. Those of you who know me will know my mantra, “When in doubt, add leather!” The minute I got that jacket on Kristyna (our lovely model), I knew it was right. The shots after that just had a totally different energy! Even though I kept thinking, “They are never going to let me use this shot,” it did end up being everyone’s favorite image from the entire shoot and featured prominently in our ad campaign for 2010/2011!
And now… the finished shot with all the WORKS…
Photography: James Holland; Makeup: Mark Weiss; Model: Kristyna Doukoupilova